I’m a huge fan of Duct Tape Marketing because it is geared to small business and is often well within my marketing budget. I was really excited to read about the new social networking site, Twitter, and what it could mean to your business. If would like to jump on the social media bandwagon, read [...]
Tag Archive: jewelry marketing tips
Do you know who your customer is?
Knowing who your customer is (ie your target market) is key to expanding your jewelry business.
As my jewelry and glass business has grown, here are a few ways that I have kept track of my customers….
Newsletter sign-up at retail shows and on the e-commerce site, Designing-Diva
Custom orders
Purchased orders-When at retail shows, I really pay attention [...]
Two Tips to Make Buying Jewelry into a Necessity
Let’s face it…..purchasing jewelry is a want NOT a need and is often perceived as a “luxury” item.
How many times have you been “close” to making a sale at your booth and all of a sudden the customer goes “cold” ? What stopped that customer from purchasing your artisan jewelry?
The psychology of the sale [...]
Call for Entries-2009 Beading Contest at Fire Mountain Gems
Hear Ye, Hear Ye, Hear Ye….calling all jewelry artists….Fire Mountain Gems is now accepting applications for the 2009 Beading Contest. Not only could you win a $1000 gift certificate from Fire Mountain Gems….just imagine the PR you would get from having your jewelry creation photographed and “included” on their website and catalogs!
This is a fantastic [...]
Social Networking-Face to Face
Social networking is a great way to market your handcrafted jewelry/art whilst meeting like minded people.On the web, there are a huge amount of social networking sites (like Facebook and MySpace) but this post isn’t about what you can do online but “off”!
So, where you can you network offline? Here are 3 places to get [...]
Jewelry Business Slow ? Have a SALE to bring in cash!
Typically, summer means lean times in the jewelry business but it doesn’t have to be! Have a SALE to bring in much needed cash to breathe life into your business; have fun and be creative and people will respond to it even more!
One of my favorite ways to increase jewelry sales is to offer my [...]
Save 20% on Any of David Weiman’s Products through the end of May
Just enter ANN20 in the Coupon Code section of the order form and click “Apply” to receive 20% off any of David Weiman’s jewelry marketing products!
This offer expires May 31st so don’t miss out!
I am a huge fan of David Weiman’s jewelry marketing products. The 5 keys DVD will have your brain popping with [...]
Have you Branded your Jewelry Business
According to the American Heritage dictionary, the word “brand” has the following definition:
1. A trademark or distinctive name identifying a product or a manufacturer.
2. A product line so identified: a popular brand of soap. 3. A distinctive category; a particular kind.
Think about what you feel comfortable buying…..the “unknown” brand [...]
Example of a Holiday Gift Guide for the Independent Jewelry Artist
The deadline is looming and here is a sneak preview of the Holiday Gift Guide that I will be sharing with my customers this year.
I think it is important to point out a few things about the gift guide.
I have some inexpensive gift ideas that have mass appeal (the wire wrapped hearts in 3 colors [...]
Planning Your Jewelry Sales & Marketing for the Holidays, part III
This is the 3rd and final installment holiday planning guide for your jewelry business!
You’ve got your fall-winter designs ready for the 2007 Holiday Season and are maybe even going to test some of your spring-summer 2008 designs on the “holiday crowd”….
You’ve got some great sales and marketing ideas like giveaways, partnerships, gift certificates and more…..
NOW [...]
