Duct Tape Marketing is a fabulous resource for my jewelry business. John Jantsch has just released a fabulous Press Release writing tool that allows you to write and format an one page press release. This is a FREE tool that stops you procrastinating because you are not sure how you should [...]
Tag Archive: jewelry business
Jewelry Business Slow ? Have a SALE to bring in cash!
Typically, summer means lean times in the jewelry business but it doesn’t have to be! Have a SALE to bring in much needed cash to breathe life into your business; have fun and be creative and people will respond to it even more!
One of my favorite ways to increase jewelry sales is to offer my [...]
Use Pay-Per-Click Advertising to get Targeted Traffic to your Jewelry Website
Since I started my e-commerce handcrafted jewelry & art glass decor business, I have used Pay-Per-Click Google ads to get targeted traffic to my website immediately. I like to use very “descriptive terms” to make sure I’m getting customers who are looking to buy (3 word search terms). My monthly marketing budget always includes this [...]
Press Release-Breathe Life into your Jewelry Business
I’m reprinting this article with permission because this old tool,the press release , can breathe some much needed life into emerging and established handcrafted jewelry businesses!
A New Look at an Old Tool The press release was long considered the workhorse of the public relations [...]
Promos-Let them sample the quality of your work
One of the ways, I attract new customers and retain the customers I already have is through “promos”. For my business, it may mean simple silver earrings with beads and/or gemstones , art glass magnets, key rings, etc….The point of these promos is for them to try my work for FREE and feel and see [...]
Are You Prepared for Mistakes in your Jewelry Business?
As your handcrafted jewelry business grows, it is important to have policies in writing about customer service issues regarding “broken jewelry” or “repairs” etc..
These policies not only protect you as a business owner but inform your customer of what they can expect from you and your jewelry business.
By having these policies accessible, your customers can [...]
Market Your Handcrafted Jewelry Daily
If you do not have a website, how do you market your handcrafted jewelry so you are in front of customers daily??
1. Wear your jewelry everywhere. Think of yourself as a walking billboard. Make sure to carry business cards with you to hand out.
2. Consider jewelry trunk shows in spas, salons and boutiques….Call and ask [...]
Jewelry Product Submissions to Magazines
Jewelry Product Submissions/Pitches to Magazinesare a great way to get free advertising. If you have ever looked into advertising for a magazine, you will know what I am talking about—-Major Sticker Shock!
For the independent jewelry business this cost is way out of reach. But sending in a product that may be included in a [...]
Jewelry Line , Media & Press PDF-Why you Need and Want this…
Offer your jewelry line, media & press in down loadable pdf. Not sure what a PDF is? Scroll down. I found a great reference article by Mark A Abrahams.
1. Retail customers will love being able to browse & share your jewelry offline with a pdf version. It is a great way to [...]
Pricing Your Jewelry for Retail Sale
There are many formulas out there for pricing jewelry. You must consider the following:
1. Cost of materials (beads, wire, etc…)2. Business costs (business cards, tools, entry fees,website, gas,…..)3. Your Time (hourly wage)
In order to treat your jewelry business like a business you must take all expenses including your time into account, once you do that [...]
